Leadership

We are GreenEcho

At the most basic level our goal is to help you.

Ever-changing IT systems, software, and security, moving into the future that is the cloud, navigating through the fog, and figuring out mobile is difficult. Challenging. Daunting. That’s where we come in.

GreenEcho is a professional services firm comprised of technology experts, technology business leaders, and operational strategists.

Our team is comprised of the best talent in business, IT, cloud, and mobile strategy. We bring applied real world experience, married with elegant creativity and simplicity, to delight and amaze your customer.

Meet just some of our talented team:

  • 01
  • Dan McReynolds

    Managing Member

    Dan is a business strategist and technologist with a proven track record of building and leading rapid-growth in customer-centric businesses across the globe

    He began his career in managerial, financial and strategic consulting in the USA and EMEA, transitioning to private equity with investments primarily in emerging or early-stage technology. In addition to technology deployment, he advises institutions and leading companies on a broad range of issues, including mergers, acquisitions, restructuring, advanced analytics, and finance related programs.

    Dan started his first technology-focused company in the 90s with clients like Apple, RasterOps, Microsoft, Dell and Diamond Multimedia Systems (creator of the first portable mp3 player) and his passion for building and improving companies through technology has grown every year since. He has participated in the merger, acquisition, and evolution of businesses in roles ranging from CEO of public and private companies to investor in startups. He is responsible for overseeing GreenEcho’s strategic direction and managing its high-performance operations. His and leadership’s vision for GreenEcho is to ensure its clients never leave because their best interests are embedded in the DNA of every IT solution in a way that sets them apart from the competition, facilitates innovation and generates lasting, substantial performance improvements.

    Education

    Baylor University
    BBA, finance and economics

    Baylor Law School
    JD, concentration estate planning
    Adjunct Professor, corporate tax, partnership tax and venture capital transactions

  • 02
  • Blake Poutra

    Principal – Cloud Architecture

    Blake is an exceptional technical architect responsible for developing cloud computing strategies. This includes cloud adoption plans, cloud application design, and systems management. From implementation to integration to business intelligence, Blake delivers best in class cloud solutions for GreenEcho’s clients.

    Blake has spent over a decade developing software for businesses of all sizes from startups to complex enterprises. After receiving his degree from Texas A&M University, Blake entered the entrepreneurial world learning every facet of IT execution. When he’s not managing cloud implementation projects, he enjoys playing with his two young sons, Madding and Murphy.
  • 03
  • Steve Truitt

    Advisory Board Member

    Steve began his career with Booz | Allen | Hamilton as an IT consultant. He served as Chief Operating Officer of MicroTech, a leading contractor for the Federal Government for nearly eight years.

    During this tenure, he helped build MicroTech into an award winning and fast growing government systems integrator with a focus on technology integration and cloud-based solutions. The company grew to over 400 employees and compound annual revenue growth of over 4000%.

    Steve served as president of Origin Technology in Business (OTIB), the North American operating arm of Origin B.V., a $2 billion European-based IT consultancy (now ATOS-Origin). OTIB was a full-service provider of IT consulting and outsourcing services comprised of eleven offices and over 1700 professionals in the US, Canada, and Mexico. Steve was a partner in the successful boutique turn-around Firm Corporate Revitalization Partners (later purchased by Deloitte), a national turn-around company with a focus on operational and financial restructuring of debtor companies. He led the firm’s technology practice, usually charged with restructuring IT departments of clients to provide better decision making data at a lower cost. Steve was a co-founder of e2i, an international systems integration and Internet services consultancy featuring core competencies of strategy services, technical architecture, creative services and system integration centered on e-business.

    As a managing director for BSG/Alliance IT, Steve managed an organization of over 200 consultants and grew revenues and profit contribution in the Dallas region by more than 60%. He also served as systems development director for TelAction, a first-of-its-kind interactive home shopping system developed by J.C. Penney.

    Steve received a B.A. in Economics from Wake Forest in 1981 where he also started at center on the football team. He earned an MBA from the University of Chicago Booth School of Business in 1989. Steve lives in the mountains of Southwest Virginia and has two grown children.

  • 04
  • Tristan Crowson

    DIRECTOR - MANAGED IT SERVICES

    With creativity and excellence, Tristan designs and leads the IT Service Management vertical for GreenEcho. He combines technical expertise with unrivaled team-building competence to bring worry-free IT infrastructure design and support to Texas business.

    After earning his MIS degree on full academic scholarship from Baylor University, he joined the IT department of one of the largest Texas insurance companies before making the move to GreenEcho where he has been integral to our success for nearly 8-years. You will love working with Tristan, he inspires people to work together towards a common goal with a kind, engaging and results-focused demeanor.

  • 05
  • Ike Lee

    GROWTH CHIEF

    Several years ago, Ike returned to his roots in Central Texas from the hills of Los Angeles where he helped manage and grow an entertainment and marketing business to revenues approaching $1B annually. His experience managing IT resources in a non-IT world uniquely equips him to understand the business objectives that must extend from a well-run IT infrastructure.

    He attended Baylor University in the era of free football tickets with a tank of gas, and Floyd Casey still wasn’t full. He has the energy of 10-people and applies his journalism training to ask the right questions, and to hear the answer. He enjoys listening to his clients and brings his real-world business acumen to help them re-imagine their IT solutions.

Dan McReynolds

Managing Member

Dan is a business strategist and technologist with a proven track record of building and leading rapid-growth in customer-centric businesses across the globe

He began his career in managerial, financial and strategic consulting in the USA and EMEA, transitioning to private equity with investments primarily in emerging or early-stage technology. In addition to technology deployment, he advises institutions and leading companies on a broad range of issues, including mergers, acquisitions, restructuring, advanced analytics, and finance related programs.

Dan started his first technology-focused company in the 90s with clients like Apple, RasterOps, Microsoft, Dell and Diamond Multimedia Systems (creator of the first portable mp3 player) and his passion for building and improving companies through technology has grown every year since. He has participated in the merger, acquisition, and evolution of businesses in roles ranging from CEO of public and private companies to investor in startups. He is responsible for overseeing GreenEcho’s strategic direction and managing its high-performance operations. His and leadership’s vision for GreenEcho is to ensure its clients never leave because their best interests are embedded in the DNA of every IT solution in a way that sets them apart from the competition, facilitates innovation and generates lasting, substantial performance improvements.

Education

Baylor University
BBA, finance and economics

Baylor Law School
JD, concentration estate planning
Adjunct Professor, corporate tax, partnership tax and venture capital transactions

Blake Poutra

Principal – Cloud Architecture

Blake is an exceptional technical architect responsible for developing cloud computing strategies. This includes cloud adoption plans, cloud application design, and systems management. From implementation to integration to business intelligence, Blake delivers best in class cloud solutions for GreenEcho’s clients.

Blake has spent over a decade developing software for businesses of all sizes from startups to complex enterprises. After receiving his degree from Texas A&M University, Blake entered the entrepreneurial world learning every facet of IT execution. When he’s not managing cloud implementation projects, he enjoys playing with his two young sons, Madding and Murphy.

Steve Truitt

Advisory Board Member

Steve began his career with Booz | Allen | Hamilton as an IT consultant. He served as Chief Operating Officer of MicroTech, a leading contractor for the Federal Government for nearly eight years.

During this tenure, he helped build MicroTech into an award winning and fast growing government systems integrator with a focus on technology integration and cloud-based solutions. The company grew to over 400 employees and compound annual revenue growth of over 4000%.

Steve served as president of Origin Technology in Business (OTIB), the North American operating arm of Origin B.V., a $2 billion European-based IT consultancy (now ATOS-Origin). OTIB was a full-service provider of IT consulting and outsourcing services comprised of eleven offices and over 1700 professionals in the US, Canada, and Mexico. Steve was a partner in the successful boutique turn-around Firm Corporate Revitalization Partners (later purchased by Deloitte), a national turn-around company with a focus on operational and financial restructuring of debtor companies. He led the firm’s technology practice, usually charged with restructuring IT departments of clients to provide better decision making data at a lower cost. Steve was a co-founder of e2i, an international systems integration and Internet services consultancy featuring core competencies of strategy services, technical architecture, creative services and system integration centered on e-business.

As a managing director for BSG/Alliance IT, Steve managed an organization of over 200 consultants and grew revenues and profit contribution in the Dallas region by more than 60%. He also served as systems development director for TelAction, a first-of-its-kind interactive home shopping system developed by J.C. Penney.

Steve received a B.A. in Economics from Wake Forest in 1981 where he also started at center on the football team. He earned an MBA from the University of Chicago Booth School of Business in 1989. Steve lives in the mountains of Southwest Virginia and has two grown children.

Tristan Crowson

DIRECTOR - MANAGED IT SERVICES

With creativity and excellence, Tristan designs and leads the IT Service Management vertical for GreenEcho. He combines technical expertise with unrivaled team-building competence to bring worry-free IT infrastructure design and support to Texas business.

After earning his MIS degree on full academic scholarship from Baylor University, he joined the IT department of one of the largest Texas insurance companies before making the move to GreenEcho where he has been integral to our success for nearly 8-years. You will love working with Tristan, he inspires people to work together towards a common goal with a kind, engaging and results-focused demeanor.

Ike Lee

GROWTH CHIEF

Several years ago, Ike returned to his roots in Central Texas from the hills of Los Angeles where he helped manage and grow an entertainment and marketing business to revenues approaching $1B annually. His experience managing IT resources in a non-IT world uniquely equips him to understand the business objectives that must extend from a well-run IT infrastructure.

He attended Baylor University in the era of free football tickets with a tank of gas, and Floyd Casey still wasn’t full. He has the energy of 10-people and applies his journalism training to ask the right questions, and to hear the answer. He enjoys listening to his clients and brings his real-world business acumen to help them re-imagine their IT solutions.